Turri, Sipario ’23 Edition

Authenticity, roots, and sustainability are the prerogatives of Turri’s Made in Italy, but they are also the essential elements of the cosmopolitan language with which the brand keeps telling its own story to the international market.

The exposition spaces, designed by Studio MILO, are thought of as a journey of discovery of design as conscious beauty. It’s an inclusive design capable of capturing the visitor’s attention, starting from the eternal cover that gently guides the visitors in this journey of discovery of Turri’s designs.

The external cover of a champagne color for Turri Design  become a curtain that reveals the contemporaneity of Turri’s designs.

A series of micro living spaces guide the visitors through the discovery of the “house” of Turri, showing the results of the recent style evolution of the brand.

A hand-woven straw ribbon, one meter wide and outlined in fabric, that hung at a height of 4 meters, evolves throughout the space from symbolizing the evolution of the brand Turri.

An immersive and absorbing experience that shows the evolving of craftsmanship of the brand Turri: the wavy movement of the external covers evolves also in the interiors, welcoming the visitors, inviting them to discover the new idea of “Home” that gives voice and shape to  the metamorphosis of a contemporary oriented language.

What is exterior is also interior, maintaining independence but being coherent to the style of the whole space at the same time.

The styling chosen for the stands welcomes a sort of contamination that invades also the chromatic aspects expressed by new finishes, soft desaturated colors that in their intensity show a concept of refined elegance. This same elegance characterizes the covers of the stands creating a dialogue with the ceramic and stone inserts.

In line with the concept proposed by Salone del Mobile, the contamination continues in the use of sustainable materials to support the commitment of the brand to a more responsible and ecological approach to design.

The transversality of Turri manifests itself in the presence of actual works of art around the whole various spaces of the stands: collaborations with art galleries reminds that art and design can be more powerful and inspiring when used together.