Tubes Radiatori, I Ching Catalogue

The Tubes catalogue, devised by Studio MILO, for I Ching presents the new product through the concept of change: the idea that a handful of essential elements can be the basis for the creation of a great variety of combinations. According to this principle, repetition is a form of change.

In keeping with this vision, a series of eight symbolic scenarios, inspired by the elements of nature in Chinese culture, are illustrated in sequence, generating an abstract unreal and dreamlike dimension: Sky (Chien), Wind (Sun), Water (Kan), Mountain (Ken), Earth (Kun), Thunder (Chen), Fire (Li), Lake (Tui).