Masiero, Timeless by Atelier

Two temporary installations will reveal the company’s dual soul: a more contemporary one, contained in the Dimore catalogue (Via Statuto 16); a more classic one, narrated by the Atelier catalogue (Corso Garibaldi 73).

‘The Light You Are’ is the leitmotif that unites the two installations, a true manifesto of Masiero’s philosophy, which goes beyond the simple concept of lighting to offer luminous solutions that adapt perfectly to the tastes, spaces and needs of every individual or context.

The two areas designed for Milan Design Week are very different yet each characterised by a charming elegance and a contemporary allure. The brand’s dual soul is represented in spaces that play with colours of an ethereal, timeless quality, in which the lamps emerge as primary elements.

“Timeless by Atelier” in Corso Garibaldi 73

Walking along Corso Garibaldi 73, the gaze is drawn to the intense color of the shop windows, brilliantly enhanced by the lighting. From the windows you can glimpse a world of fairy-tale sparkle made up of majestic chandeliers whose vibrant reflections create a dance of optical effects on the platforms and on the vertical mirrored walls.

This enchantingly precious environment is pervaded by hypnotic, enveloping lighting effects that inevitably draw the eye of the visitor. Each reflected image is multiplied endlessly, creating a feeling of wonder and awe.