“Projections” was envisioned from the start as a photographic tale of JCP Universe and of the brand’s most iconic pieces. To do so, the only rule was to break out of scheme, to think outside of the box, to be unconventional.
The result is a series of dreamlike scenarios, almost from a different universe. Each one acts as a set where JCP Universe’s unique and unorthodox pieces are immersed in unusual lighting, creating oniric visions, projections of an alternate reality.
Collaborators
Project team: Rosella Giannella
Photography: Beppe Brancato
