After more than a year of hard work, we are thrilled to announce the opening of the new Gruppo Mastrotto showroom in the tanning district of Santa Croce sull’Arno.
Designed by Studio MILO, this space will serve as a landmark for haute couture and design. Starting with the Lineapelle Milano stand in 2022, our journey culminates in this innovative, multi-functional space tailored for events, research, and design.
The Gruppo Mastrotto showroom is a 400 sqm space, which, prior to the renovation work, was an expansive, empty volume, punctuated by pillars, flooded with natural light, and defined by large concrete surfaces, masterfully executed. This inspired us to make the material the focal point of the project, along with the bespoke details that distinguish it.
A multifunctional space that celebrates fashion, design, and innovation.
Designed as a fluid and flexible environment, it combines sustainable materials with a minimalistic design that showcases leather products as works of art. Key concepts such as Contamination, Sustainability, Metamorphosis, and Authenticity take centre stage, with dynamic installations and video storytelling narrating the brand’s evolution.
A modern agora, open to dialogue and creativity, where every detail reflects the essence and values of the company.
Display units, hanging doors, and boiserie have all been custom-designed by our studio, creating a unique environment that enhances the products on display and accentuates the architectural concept as a whole. Inside, the showroom features a lounge, a workshop, an auditorium, a kitchen, an office, three storage rooms, restrooms, and access to an external terrace.
Collaborators
Project Team: Ilaria Peru, Beatrice Malatesta
Photography: Andrea Garzotto
