Ritual understood as solemnity, sacredness, entering the everyday. Hence the concept of ‘daily ritual’. A space where the Globo product is the absolute protagonist and conceived around the product itself.
The idea is developed through a play of transparencies that allow the permeability of the gaze through the entire space, inviting the exploration of the Globo universe step by step.
The planimetric layout is inspired by the conformation of the Roman domus. The domus were built respecting the element water as a precious commodity, the spaces were divided into patio areas with functional perimeter cells, all organised along precise perspective axes, just like the Globo stand.
Collaborators
Project team: Beatrice Malatesta
Photography: Simone Furiosi
