Axolight, Sempli-city

Sempli-city is the mix of the words: Semplice (simple) in Italian and City (città) in English. A lexical representation of the concept of “simple city” expressed in the stand, and of the ideal connection between the two Axolight offices, Italy and USA.

Sempli-city represents a micro-world in which the modular structure allows to emphasize every single product.

To every collection showcased at Euroluce is dedicated a “world”, a “box” that populates the micro-city decorated with artistic trompe-l’oeil by the Italian illustrator Marta Lonardi.

A fluid and intuitive exhibition itinerary in which the intended use of the Axolight lamps is clearly presented from smaller domestic environments to layouts for larger spaces.

“We imagined the stand as a micro-world composed by a modular structure that non only is the perfect representation of the approach of the brands towards its products but also allows to explain in a clear though unconditional way the intended use of the lamps.”