Among the objects that surround us, some survive eras and also travel places. Tubes has led the evolution of three of its most successful products, presenting them in an innovative electric version that meets the needs of contemporary life. We selected them to play the absolute starring role in a prospective initiative.
To emphasise their pliability, we decided to launch them all in three completely different styles, proving their versatile soul once again. We first set them in a Decò setting with a nostalgic look, where the voluptuous architectural elements cohabit with more modern shapes. The next suggested setting is a clean-cut, contemporary space, where the object stands out thanks to the use of colour. The last ambiance is an eclectic and daring place, with a brave use of combinations that blend in seamlessly, emphasising one another mutually. The new perspective achieved is not just geometrical, but also and above all visual.
Collaborators
Project team: Rossella Giannella, Eleonora Volpato
Graphic design: MM Company
3D artist: Diorama
Copywriter: Outro
